Latest E-Commerce Trends & Statistics To Watch In 2025
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Nigeria’s digital economy is growing very fast. It has one of the largest internet markets in Africa, with a young and tech-savvy population.
In this article, we’ll look at why Nigerians are shopping more online as well as some latest E-commerce trends and statistics in Nigeria.
The country also has strong network coverage and good mobile infrastructure, making internet access easier and a major reason why Nigerians are shopping online more than before. Currently, around 46% of Nigerians use the internet, and this number is expected to keep rising. Estimates suggest there are between 25 and 40 million smartphone users in the country.
Mobile phones are the main way people go online, far more than desktop computers. Recent data shows that over 84% of internet access comes from mobile devices, and the percentage is even higher for visits to online marketplaces.
The State of E-Commerce in Nigeria
Nigeria’s e-commerce market is growing fast and showing huge potential. In 2024, it was expected to make $6.40 billion in revenue, with a yearly growth rate of 9.34%. By 2029, the market could reach over $10 billion.
The digital business sector is also expanding. In 2023, it was worth $9.02 billion, showing how much Nigeria’s economy is changing. By 2027, the e-commerce market could grow to $10.02 billion, with a yearly growth rate of 10.8%.
From 2023 to 2028, experts predict e-commerce will grow by 11.3% per year, making Nigeria one of Africa’s top online shopping markets.
Challenges Facing E-Commerce in Nigeria
Even with more people using digital payments, cash is still the main way Nigerians pay. About 65% of all transactions are done in cash.
This makes it harder for e-commerce businesses to grow since many customers prefer paying with physical money.
To solve this, businesses need better digital payment options, like mobile wallets and fintech services, to help more people switch to online payments.
Fast and affordable delivery is still a big challenge for e-commerce in Nigeria. While cities have better logistics, rural areas often struggle with delays and inefficiencies.
To fix this, businesses need to invest in better infrastructure and last-mile delivery solutions to make shipping smoother for all customers.
People won’t shop online if they don’t trust the seller. Fake products, poor quality, and late deliveries make customers lose confidence. To keep them coming back, businesses must be clear about their policies, show accurate product details, and communicate well.
You might think online shopping means digital payments, but here’s a surprise—65% of payments in Nigeria are still made with cash.
Even though e-commerce is growing fast, most people still prefer cash over digital payments.
Why is that? Here are some key reasons:
This is a big challenge for online businesses. How do you sell online when most people want to pay with cash?
Here’s how you can adapt:
Have you ever wondered what Nigerians are shopping online for? Here’s the latest e-commerce statistics:
Now, what does this tell us?
How can you use this information?
Imagine an online business growing faster than most markets worldwide. That’s exactly what’s happening in Nigeria’s e-commerce industry as more Nigerians are shopping more online.
Right now, the market is worth over $8.53 billion. But in just five years, it’s expected to reach $14.92 billion—an 11.82% annual growth rate.
To put that into perspective:
Nigeria isn’t just keeping up—it’s growing faster than the global average.
Several factors are making Nigerians shop more online and causing Nigeria’s e-commerce boom:
For businesses, this is a huge opportunity. But as the market grows, so will the competition. If you’re thinking about entering, now is the time before it becomes too crowded.
Here’s something that might surprise you: Over 70% of online transactions in Nigeria happen on mobile devices.
That means mobile isn’t just important—it’s everything.
This shift is changing e-commerce in big ways:
And there’s more: Nigeria’s internet speed has improved by 39% in just one year. Faster internet means smoother mobile shopping experiences, leading to even more online sales.
According to the latest e-commerce trends and statistics, 89% of internet users in Nigeria shop online, and another 24% are planning to start soon.
This tells us two important things:
That’s great news for e-commerce businesses! But there’s a challenge—the competition is tough. With so many people shopping online, many businesses are fighting for attention.
So, how do you stand out?
Here are some smart strategies:
E-commerce in Nigeria is growing fast, but there’s a big problem: delivery and logistics are still a challenge.
Here’s why:
These issues affect online shopping in big ways:
So, how are smart businesses handling this?
Yes, logistics in Nigeria is tough, but it’s also an opportunity. Businesses that solve these problems will have a huge advantage over their competitors.
Nigeria’s e-commerce market is full of competition. Both local and international companies are fighting for customers.
Here’s the current landscape:
What does this mean for businesses?
How can you stand out?
Competition may seem tough, but it also means the market is growing. The key is to offer something unique and consistently deliver great value to your customers.
Many Nigerians love online shopping, but trust is still a big issue.
Here’s what worries people the most:
This is one reason why cash on delivery is still popular.
So, how can businesses gain customer trust?
Winning customer trust isn’t just about safety—it’s about being open and reliable in everything you do. The businesses that build trust will be the ones that succeed in Nigeria’s growing e-commerce market.
The Nigerian government is playing a big role in e-commerce growth. It has introduced policies to help businesses and protect consumers.
Here’s what’s happening:
How does this affect online businesses?
How can you handle these changes?
Summary
The future of e-commerce in Nigeria looks very promising. The market is set to grow fast, with big changes ahead.
Here are some key predictions:
These trends show that more Nigerians will shop online, and mobile devices will play a bigger role.
So, what does this mean for businesses?
E-commerce in Nigeria is set to grow fast, creating big opportunities for businesses. But with growth comes new challenges.
Here’s what to expect:
How can businesses stay ahead?
The latest e-commerce trends and statistics show that the future of e-commerce in Nigeria isn’t just about bigger numbers—it’s about better experiences, stronger technology, and smarter businesses. Companies that adapt will be the ones that succeed.
By kingkentus
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